SPAR and EUROSPAR Northern Ireland invest in digital local marketing with SocioLocal launch

The Henderson Group, has today confirmed its commitment to helping their retailers with local social media marketing by announcing the rollout of Sociolocal.io’s digital marketing platform, SocioConnect, to SPAR and EUROSPAR Northern Ireland. This partnership follows a successful pilot of SocioConnect, which has been specifically designed for multi-location brands like SPAR to increase local marketing effectiveness and brand awareness. 

With the ever changing media landscape, Henderson Group’s main objective was to digitalise their consumer-facing communications. Changing their marketing mix towards digital means the Henderson Group now have the ability to publish directly to the consumers; to get granular data on their marketing performance whilst helping to reduce carbon footprint. Henderson Group’s decision to implement SocioLocal across its locations underscores the value of leveraging multi-location marketing solutions to drive growth and ROI. 

The pilot achieved key performance indicators, including a notable increase in social media engagement, enhanced retailer support throughout promotional cycles, and an overall boost in local store visibility. Across 30 of their SPAR & EUROSPAR locations, over 5 weeks, they achieved some astonishing results: 
- an estimated total of 320 hours saved across the 30 locations 
- over half a million in social reach added 

These results made it an easy decision for Henderson Group to come on board as a customer of SocioLocal’s. “The pilot was a huge success”, said Sara Murphy, Brand Marketing Manager at Henderson Group.

“SocioLocal is now a central hub for our local marketing efforts. We can manage all of our store social media in one place, boost our brand awareness on a hyper local level and have visibility of how everything is performing. SocioLocal makes our retailers' lives easier and the results speak for themselves!” 

“We are really excited to welcome Henderson Group as a customer,” said Michael Nolan, CEO of SocioLocal.io. “Their commitment to enhancing local customer experiences aligns perfectly with our mission to revolutionise and digitise local marketing for physical businesses.” 

Henderson Group will benefit from SocioLocal’s effective platform, purpose-built for multi-location brands, that offers central management of thousands of locations, real-time analytics, scalable advertising capabilities, and streamlined customer interactions. This partnership is poised to set new standards in local marketing excellence!

About SocioLocal: SocioLocal is a Dublin based software start-up who have built SocioConnect, a digital marketing platform specifically designed for multi-location brands and franchises who want to achieve better social reach, engagement, and in-store performance by leveraging both brand and local store social media channels. They now have such multi-location brands as SuperValu, Village Vets, Oxfam and Caremark amongst their customers. 

For more information about SocioLocal and its services, please visit www.sociolocal.io

About Henderson Group: Henderson Group is a renowned leader in the Grocery Retail industry. The Henderson Group has been in the retail grocery business for more than 120 years and has expanded and diversified significantly. A number of entities now make up the Henderson Group brand – Henderson Wholesale, Henderson Retail, Henderson Technology, Henderson Print, Henderson Foodservice and Henderson Group Property. Their brands include SPAR, EUROSPAR, ViVO, ViVOXTRA & ViVO Essentials. 

For more information about Henderson Group, please visit www.henderson-group.com