Our new CTO, Paul Watson

We’re thrilled to announce that Paul Watson has joined SocioLocal as our new Chief Technology Officer! With a wealth of experience in software engineering, product development, and leadership, Paul is set to drive innovation and enhance our platform, ensuring SocioConnect continues to empower more multi-location brands with top-tier local marketing solutions.

“We always strive to make local digital marketing as easy for our users as possible. We are really excited that Paul, with his vast knowledge and experience, can help us to keep delivering on that promise and keep our platform, SocioConnect, at the leading edge of product development.”‍

‍Michael Nolan, CEO & Co-Founder, SocioLocal

“We’re delighted to have Paul join us, he brings an abundance of technical expertise and start-up experience to the team, which will help us prepare for our next phase of growth and deliver what is an exciting and inspiring product roadmap”

Stephen Malone, CCO & Co-Founder, SocioLocal

Paul brings a strong background in technical leadership and product processes, with expertise in building scalable, high-performance platforms. Throughout his career, he has led teams in delivering cutting-edge solutions that help businesses grow and succeed in an ever-evolving digital landscape. Paul co-founded both FeedHenry, a cloud-based mobile application platform which was acquired by Red Hat Software in 2014 and Kinzen, a content moderation tech company which was acquired by Spotify in 2022. He was the Chief Technology Officer at Storyful, which was acquired by News Corp in 2013, and more recently CaliberAI. He remains the Chief Technology Officer at a non-profit open-data organisation called OpenUp, South Africa. With his passion for technology and problem-solving, Paul will play a key role in refining SocioConnect’s capabilities, optimizing performance, and ensuring our platform remains at the forefront of local marketing innovation.

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“Joining Michael, Stephen, and the team at SocioLocal with its unique proposition and growing customer base is exciting. The technology needed for multi-location social media marketing is so much more than just a dashboard and a multi-column user interface for posting. I’ve long had an interest in authentic social media from my days at Storyful providing the technology and tools to journalists covering global events from a local level through the Twitter firehose.”

Paul Watson, Chief Technical Officer, SocioLocal

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Bringing Paul on board means exciting things for our team and our customers. His leadership skills will help us enhance SocioConnect and ensure the scalability and reliability of our platform for all new and current customers. He will also help us accelerate the future development of SocioConnect and bring exciting innovations for multi-location marketing. 

We’re all delighted to welcome Paul aboard the SocioLocal train. We look forward to working closely with him in the months ahead and learning a lot from him! 

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About Socio Local

Socio Local empowers multi-location businesses to boost their sales through strategic and impactful local social media. Our innovative platform, SocioConnect, bridges the gap between head office marketing teams and individual locations teams, enabling seamless, location-specific social media campaigns.

With SocioConnect, head office teams can ensure brand compliance, and monitor, and analyse the effectiveness of campaigns across thousands of stores. Meanwhile, store owners and managers gain the tools to engage more effectively with their local communities, enhancing brand loyalty and driving local sales through AI-driven social media management, localised insights, and reputation management tools.

If you'd like to know more about SocioLocal, please get in touch.