Digital Agency Highlights SocioConnect's Value for Managing Multiple Clients

ANSA Creatives is a digital agency founded by two sisters who are both digital marketing managers: Aisling and Anna Walsh. They create custom strategies that are tailored to their client's unique needs and goals. The word “ANSA” has its origins in Latin and means “closed loop”. As a company, they have adopted this term to represent their comprehensive marketing approach - they offer digital marketing services, advertising, web design, content creation and strategy to clients from many sectors. They currently work with clients in the tech, construction and hospitality industries and are looking to expand their client base far and wide in the coming years. ANSA started using SocioConnect in 2022. They were the first digital marketing agency that used SocioConnect to manage multiple clients and segregate their Venue into different categories. 

We sat down with Aisling Walsh, Co-Founder of ANSA to discuss how they use our platform to manage multiple clients' content, how they have found using our software as an asset in pitching their services to future clients and what they find invaluable about our software. 

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Kate Scully (SocioLocal): How do you use SocioConnect to manage multiple channels for many different clients?

Aisling Walsh (ANSA CREATIVES): We utilise SocioConnect to streamline content posting across various platforms such as Instagram, Facebook, and LinkedIn for multiple clients. Its centralised platform enables us to create, schedule, and adjust posts efficiently, saving valuable time.

We partner with a diverse range of brands from B2B companies in industries like tech & construction, to numerous businesses in the hospitality sector which often have multiple locations. SocioConnect's ability to manage multiple channels within one company portal is particularly beneficial to us for managing such clients.

Kate: How do you compare SocioConnect to other tools you have used before when scheduling content for your clients?

Aisling: SocioConnect surpasses other tools we've used due to its seamless multi-channel management, robust reporting capabilities, and attentive customer service. It simplifies content scheduling and provides valuable insights for informed decision-making.

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Kate: How are you monitoring the effect of social media on the brands you work with?

Aisling: SocioConnect allows us to monitor social media performance comprehensively.
We utilise its reporting features to analyse engagement, reach, and other key metrics, allowing us to fine-tune our strategies for optimal results for each of our customers. We can quickly and easily use the group filtering tool to segment results and showcase exactly how each location is performing.

We've effectively utilised SocioConnect for local advertising campaigns, leveraging its capabilities to target specific locations and demographics. This has enabled us to enhance brand visibility and drive targeted engagement effectively. Managing all campaigns in one place, and being able to glance at the Socio app when out and about for updates has also proved invaluable to our business. 

Kate: Overall, what do you think of SocioConnect?

Aisling: SocioConnect is an invaluable tool for ANSA Creatives, offering a comprehensive solution for multi-channel social media management. Its user-friendly interface, robust features, and responsive customer support make it an indispensable asset in our marketing tool-kit. 

We sought a solution to efficiently manage content posting across multiple platforms for numerous clients. SocioConnect effectively addressed this challenge, enabling us to streamline operations, enhance content quality, and improve client satisfaction. Investing in a tool like Socio is invaluable in the long run when you consider the time saved on platform management, allowing us to focus our efforts on growing our business. 

The content pool feature in SocioConnect serves as a centralised repository for client content. It allows us to organise and access content efficiently, ensuring consistency across campaigns and simplifying content management for multi-location clients. We have found this to be a real time-saver and storage solution at the same time. 

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Incorporating SocioConnect into our pitch presentations is already something we have found useful. Socio’s capabilities for efficient multi-channel management and tailored local advertising undoubtedly resonate with multi-location brands, showcasing our ability to meet their unique needs effectively.

Kate: How do you plan to get even more out of SocioConnect in the future?

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‍Aisling: We would like to invite our clients to use SocioConnect as local users in the future. The platform's user-friendly interface and powerful features could provide additional value to our clients.

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ANSA Creatives plans to propel its business further in 2024 and grow its already impressive client roster. If you have a multi-location business or small franchise and are looking for assistance with your digital marketing, contact ANSA Creatives for a creative consultation today!

If you are an agency that wants to learn more about how SocioConnect can help you effectively manage campaigns for multiple clients at a time, Book a Demo with SocioLocal!

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