Your stores already have something brands want: local reach and engaged audiences close to the point of purchase.
SocioLocal turns your network of local store pages into scalable retail media inventory, giving suppliers a way to reach shoppers in the communities where they live and shop.
Instead of selling only national advertising placements, retailers can offer localised, measurable campaigns across individual stores, regions or their entire network.
SocioLocal's Retail Media
Platform for Local Stores
SocioLocal allows you to build a Retail Media Network from the local audiences, store pages and digital channels you already have. It helps multi-location retailers create, sell, activate and measure supplier-funded retail media campaigns across their local network.
The Result
Proven Local Reach. Measurable Retail Media.
4
X
Greater organic Reach of a brand page in one 100-store comparison.
+58
%
Sales uplift driven by Supplier Funded Local Retail Media Campaigns
12
x
Return on ad spend from hyper-local paid campaigns.
How it works
Create Your Retail Media Inventory
Define the advertising opportunities available across your network. Set campaign slots, pricing, availability, networks, audience parameters and scheduling rules.
Give Suppliers a Simple Way to Buy
Brands and suppliers submit campaign briefs, creative, budgets and targeting requirements through the Retail Media Portal. Your team retains control over approvals, brand guidelines and campaign requirements.
Localise at Scale
Turn one supplier campaign into hundreds of locally relevant executions. Personalise creative, copy, offers and store information while maintaining brand and compliance requirements.
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Activate Across Your Network
Schedule and publish campaigns across selected store pages and local channels. Set budgets and targeting by location, region or store group - without manually managing every location.
Turn Performance Into Revenue
Understand which inventory is selling, which brands are investing and how campaigns are performing. Use those insights to optimise your retail media proposition and identify new commercial opportunities.
One Platform for Marketing and Media
Traditional retail media networks are often built around national websites, apps, loyalty programmes and ecommerce environments. But the neighbourhood store is where customers make purchasing decisions.
SocioLocal adds local store marketing channels to your retail media network, connecting supplier investment with the communities that matter most.
For retailers, that means:
SocioLocal adds local store marketing channels to your retail media network, connecting supplier investment with the communities that matter most.
For retailers, that means:
New advertising inventory across your local network
A scalable supplier-funded revenue stream
Central control over pricing, availability and compliance
Less operational work for local teams
Teams
Built for Retailers, Suppliers and Local Teams
Retail & Marketing Teams
Build and manage a retail media proposition while maintaining control over brand standards, campaigns and local execution.
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Commercial & Partnerships Teams
Create new supplier-funded revenue opportunities with bookable inventory, campaign reporting and sales enablement tools.
Suppliers & Brands
Reach relevant local audiences through authentic store channels with scalable campaign activation and transparent performance reporting.
Stores & Franchisees
Benefit from supplier-funded local campaigns that increase visibility and engagement without requiring additional local marketing spend or workload.
